From ACRL: Advocacy and Marketing Tool Kit for Academic Libraries

This new kit provides much needed marketing tools for academic libraries and librarians.  Use it.  It is free!!  It includes graphics and much more.

New  ACRL advocacy toolkit

A new advocacy toolkit from ACRL is now available online. The toolkit will help librarians and library workers to develop their personal powers of persuasion to advance the agenda of the academic library. This publication provides basic content on persuasion, techniques for persuading others, applications of persuasion techniques for libraries, and recommended processes and examples for persuading others within higher education environments....

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